To say that Long Island SEO services are expansive would be an understatement, especially when you consider the numerous platforms used to access the Internet. As of late, there has been a growing emphasis on mobile devices like smartphones. In fact, some have argued that these matter more than desktop computers these days. Which platform has more value when ranking for search engine results? Here are a few key points to make note of.
For about a year or so now, search engines have been placing more emphasis on websites that are mobile-friendly. What this means, according to companies like fishbat, is that they should be just as easy to access on smartphones and tablets as they are on desktop computers. Responsive web design has become more important than ever before. It should come as no surprise, then, that a Long Island SEO specialist would offer this service.
The convenience factor of mobile devices like smartphones can't be denied, either. There was once a time when, in order to leave the house, we had to leave the Internet behind until we arrived home. In the mobile age we live in today, however, we can continually access the world's information by simply taking our phones out. To say that this remarkable would be an understatement, but it would be a mistake to say that this outright eliminates the importance of desktop platforms.
Don't assume that desktop platforms have no use, as your target audience may use them in certain ways. A potential customer might research a product on their phone while at a coffee shop, but this doesn't mean that they'll make a purchase right then and there. In fact, it's entirely possible that they will go home, log onto their own computer, and buy said product when they're settled. This example of human behavior is one of the reasons why desktop is integral to any SEO strategy.
What about bounce rate, which seems to be more positive on desktop platforms than mobile ones? It's important to note - and this goes back to the idea of customer behavior - that one's attention span tends to go longer if they're logged onto a computer. Conversely, smartphones tend to result in more fidgeting, which can hinder one's attention. If you work for a Long Island SEO company, bounce rate will be one of the many details you report on.
For about a year or so now, search engines have been placing more emphasis on websites that are mobile-friendly. What this means, according to companies like fishbat, is that they should be just as easy to access on smartphones and tablets as they are on desktop computers. Responsive web design has become more important than ever before. It should come as no surprise, then, that a Long Island SEO specialist would offer this service.
The convenience factor of mobile devices like smartphones can't be denied, either. There was once a time when, in order to leave the house, we had to leave the Internet behind until we arrived home. In the mobile age we live in today, however, we can continually access the world's information by simply taking our phones out. To say that this remarkable would be an understatement, but it would be a mistake to say that this outright eliminates the importance of desktop platforms.
Don't assume that desktop platforms have no use, as your target audience may use them in certain ways. A potential customer might research a product on their phone while at a coffee shop, but this doesn't mean that they'll make a purchase right then and there. In fact, it's entirely possible that they will go home, log onto their own computer, and buy said product when they're settled. This example of human behavior is one of the reasons why desktop is integral to any SEO strategy.
What about bounce rate, which seems to be more positive on desktop platforms than mobile ones? It's important to note - and this goes back to the idea of customer behavior - that one's attention span tends to go longer if they're logged onto a computer. Conversely, smartphones tend to result in more fidgeting, which can hinder one's attention. If you work for a Long Island SEO company, bounce rate will be one of the many details you report on.
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