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Top Reasons To Hire A Commercial Printer When You Need Mailing Inserters

By Kimberly Brown


When you need to have marketing materials produced, you might consider making them on your own, using your current office equipment. If you want high-quality mailing inserters, however, outsourcing these efforts to a commercial printer is your best bet. Following are some of the advantages gained by working with these companies on major marketing projects like these.

Printing companies are properly trained and equipped for creating marketing products that meet their clients' ultimate expectations. They have a number of print styles, paper types, card stock options, graphics and other features that they are able to enhance your projects with. They even have design consultants who are constantly on hand to help you in streamlining and improving your overall design plans for this project.

These companies also have a number of special, secondary services that they can offer to streamline your direct mail marketing campaigns. Surprisingly, this is actually the best way to get your direct mail services given that these providers can streamline and simplify the entire supply chains for these efforts. They can also assist you in greatly minimizing your overall marketing costs.

These professionals are capable of storing your unused marketing materials once printing is done and before these items are sent to your subscribers. As such, you won't have to house a number of large and unattractive boxes in the middle of your work space. This also means that you can take advantage of bulk discounts to lower the cost of each unit.

They also offer comprehensive collating services so that you don't have to put your marketing packages together on your own. Their team members will create your packages according to your specifications. As such, you won't have to pull your own trained talent away from other, far more critical tasks. Given the impressive size of these operations, they will always have enough manpower to meet the demands of your project, no matter what its overall magnitude may be.

When you choose the top printing companies to handle these jobs, your provider can also have its own mail station right in house. They will be able to postmark all of your packages and can even facilitate expedited delivery when necessary. This is good for keeping your mailing costs low because there won't be a need to hire portions of this project out to additional, third-party providers.

When you have a single service provider taking care of each element of your project, quality control will be greatly improved as well. There won't be such a vast range of companies affecting your outcome. Moreover, your printer can review the finished work during every stage of development to catch problems before these become widespread. With more companies working on one job, your ability to control your project outcome will be greatly diminished.

It is also important to note that major projects like these can certainly take a very serious toll on your own printing equipment. Rather than subjecting these important assets to serious wear and tear, you can let a better-equipped business handle them for you. This will help you get more value from the technology that you have invested in while preserving your manpower.




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