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New Year's Advertising Pointers From Online Marketing Companies

By Paula Hess


Every business looks forward to New Year's, as it can prove to be invaluable until the next year rolls around. There's no denying the fact that this is an opportunity worth seizing, but how this is done will vary from person to person. Fortunately, there exists a bevy of ways to make New Year's the ideal advertising opportunity. Here are a few ways that online marketing companies and businesses, in general, should approach the topic at hand.

New Year's advertising can be done by showcasing giveaways, which the likes of fishbat.com have been able to run in the past. Giveaways are great at getting the larger audience involved, as it doesn't cost them anything to do so. Furthermore, if the giveaways in question are appealing enough, they can drive social media engagement to levels that online marketing companies can approve of. For those that are planning on getting the most out of New Year's, this is a great place to begin.

Another way to go about New Year's marketing is by promoting upcoming products. Chances are that you've been keeping certain products hidden away, or at the very least waiting to be debuted, until after the previous year concluded. By showcasing photos and videos of upcoming products, you have the opportunity to drum up excitement. This will make your target audience more enticed, thereby increasing the chances of them buying.

Finally, if you're planning on using social media during New Year's, make it a point to encourage conversation. You can do this by going on Facebook and asking your target audience a question related to your products. If you don't want to do this, simply look at what your audience is interested in and work off of that. When you can get people engaged, as opposed to having them look at posts and then forget about them seconds later, it has a sizable impact from a marketing standpoint.

Have these ideas inspired you from a New Year's marketing standpoint? There are different times of the year when business will be at a high level, meaning that you should advantage of these opportunities whenever they roll around. This is no different, so take these ideas into consideration when building new campaigns. Even if you only use a couple of these concepts, you'll be surprised by how much of a difference they can have.




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