Most prospective home buyers ride around neighborhoods they're interested in, checking out houses for sale, before they call the Realtor. That makes signage one of the most important aspects of marketing houses. If you're a Realtor who wants the phone to ring, you have to create real estate signs Denver home buyers will notice.
You have to match your marketing message to the most likely purchaser. The mental buttons you push to sell rental houses aren't the same buttons you push to sell exclusive homes on the golf course. Signage must be tailored to whatever demographic fits the situation. If you don't take the time to assess your audience, and cater to their motivations, you will waste the money you spent on signage.
A strong call to action is critical for a successful sign. Even experienced marketers can forget that you need to take the reader by the hand and tell them what to do. If your goal is a phone call, the number has to be prominent on the sign. The number alone is not sufficient. You have to tell the reader to use it. If you want a buyer to come inside for an open house, you have to say so.
Buying signs in bulk seems like a good, economical idea, but it usually is not. It's a better idea to test your market with different messages and see what works. You should also consider that the price of signage is often the responsibility of the listing Realtor or managing Broker. If the signage isn't effective, it is a waste of money, and you'll have a closet full of signs you can't use.
Clever copy and graphics are all well and good, but your signage has to be informative. If the bedroom, bathroom count is a selling feature you need to give the reader the exact number of bedrooms and baths. Being vague is usually not a good marketing tactic. What you don't want to do is put something negotiable, like the asking price, on the sign.
It is extremely important to proofread. Before you okay a sign, you have to read the proof and read it again. Not only will you look foolish to prospective purchasers if there is a misspelled word, you could be in trouble with the real estate commission if you leave off a license number or have incorrect information, which could be misleading, on the sign.
Covering a sign with copy and graphics is pointless. Most buyers are in cars when they go house hunting. If the sign is overloaded with words and logo, it will just be a blur as they go by. Any sign should be designed to guide the reader's eye through it rapidly. If your sign is hard to read, people won't bother.
The right signage can help sell a house. The wrong sign is expensive and may mean that a property stays on the market longer than it should. As a professional Realtor you have to know what makes the difference.
You have to match your marketing message to the most likely purchaser. The mental buttons you push to sell rental houses aren't the same buttons you push to sell exclusive homes on the golf course. Signage must be tailored to whatever demographic fits the situation. If you don't take the time to assess your audience, and cater to their motivations, you will waste the money you spent on signage.
A strong call to action is critical for a successful sign. Even experienced marketers can forget that you need to take the reader by the hand and tell them what to do. If your goal is a phone call, the number has to be prominent on the sign. The number alone is not sufficient. You have to tell the reader to use it. If you want a buyer to come inside for an open house, you have to say so.
Buying signs in bulk seems like a good, economical idea, but it usually is not. It's a better idea to test your market with different messages and see what works. You should also consider that the price of signage is often the responsibility of the listing Realtor or managing Broker. If the signage isn't effective, it is a waste of money, and you'll have a closet full of signs you can't use.
Clever copy and graphics are all well and good, but your signage has to be informative. If the bedroom, bathroom count is a selling feature you need to give the reader the exact number of bedrooms and baths. Being vague is usually not a good marketing tactic. What you don't want to do is put something negotiable, like the asking price, on the sign.
It is extremely important to proofread. Before you okay a sign, you have to read the proof and read it again. Not only will you look foolish to prospective purchasers if there is a misspelled word, you could be in trouble with the real estate commission if you leave off a license number or have incorrect information, which could be misleading, on the sign.
Covering a sign with copy and graphics is pointless. Most buyers are in cars when they go house hunting. If the sign is overloaded with words and logo, it will just be a blur as they go by. Any sign should be designed to guide the reader's eye through it rapidly. If your sign is hard to read, people won't bother.
The right signage can help sell a house. The wrong sign is expensive and may mean that a property stays on the market longer than it should. As a professional Realtor you have to know what makes the difference.
About the Author:
You can get a summary of the things to keep in mind when ordering custom real estate signs Denver companies supply at http://www.signsonbroadway.com today.
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