If you're just starting a new business or want to promote your creative talents, you may decide to save money and create your own online site. There is software available to help you do it. Unless you are an experienced designer however, you may spend time, money, and a lot of effort and still not get the results you want. It probably isn't the business or talent that is lacking. It's more likely that you have fallen into some common traps that make website design Tucson AZ entrepreneurs attempt less than successful.
It's really tempting to add a lot of razzle dazzle to your site and load it up with graphics and how-to videos. What happens is that your site takes forever to load. You have probably abandoned sites because they spun instead of opening after a second or two. Instead of making this mistake, you need to consider speed a design element. It won't do you any good to have a jazzy site if it takes too long to load.
Cluttering your site because you have so much to say and show will backfire on you. If there is too much on your page, the user can't focus on anything. It's confusing and non-productive. Users overwhelmingly prefer ease of use and informative content over flashy graphics. Keeping it simple is the solution. Leave plenty of white space between text blocks.
In your attempt to get the user enthusiastic about your offer, you may over sell with uninterrupted blocks of black text. When someone goes to your site, it should be easy to find what they are looking for. No one wants to scroll through a mountain of words to find the one sentence that answers their question.
You can avoid this mistake easily by breaking up the text, using headlines and pictures. Most people are visual. If they see a picture of what they're looking for, they will go right to. You can make your headlines prominent by enlarging the font or using color.
You can't assume that the users know what you want them to do. You have to spell it out to potential customers. The call to action must be concise, clear, and consistent in message. Burying it in the text or giving the user confusing instructions will result in a lost sale. The solution to this mistake is to give the call to action prominence on the page, and make instructions easy to follow.
Everybody has gone to a site at one time or another to find something that looks like it was created on one of the earliest computers on the market. This makes most people suspicious of the business. They believe that the site is probably representative of the product or service being offered. If you've afraid you are guilty of this, you have to change.
You might think there's not much to designing websites. You would be wrong. It not only takes talent, but an understanding of user mentality with a good dose of common sense thrown in.
It's really tempting to add a lot of razzle dazzle to your site and load it up with graphics and how-to videos. What happens is that your site takes forever to load. You have probably abandoned sites because they spun instead of opening after a second or two. Instead of making this mistake, you need to consider speed a design element. It won't do you any good to have a jazzy site if it takes too long to load.
Cluttering your site because you have so much to say and show will backfire on you. If there is too much on your page, the user can't focus on anything. It's confusing and non-productive. Users overwhelmingly prefer ease of use and informative content over flashy graphics. Keeping it simple is the solution. Leave plenty of white space between text blocks.
In your attempt to get the user enthusiastic about your offer, you may over sell with uninterrupted blocks of black text. When someone goes to your site, it should be easy to find what they are looking for. No one wants to scroll through a mountain of words to find the one sentence that answers their question.
You can avoid this mistake easily by breaking up the text, using headlines and pictures. Most people are visual. If they see a picture of what they're looking for, they will go right to. You can make your headlines prominent by enlarging the font or using color.
You can't assume that the users know what you want them to do. You have to spell it out to potential customers. The call to action must be concise, clear, and consistent in message. Burying it in the text or giving the user confusing instructions will result in a lost sale. The solution to this mistake is to give the call to action prominence on the page, and make instructions easy to follow.
Everybody has gone to a site at one time or another to find something that looks like it was created on one of the earliest computers on the market. This makes most people suspicious of the business. They believe that the site is probably representative of the product or service being offered. If you've afraid you are guilty of this, you have to change.
You might think there's not much to designing websites. You would be wrong. It not only takes talent, but an understanding of user mentality with a good dose of common sense thrown in.
About the Author:
You can find an overview of the benefits you get when you use professional website design Tucson AZ services at http://www.ratpacknetworking.com now.
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