If you're familiar with Long Island SEO, you know how it plays into web design. Anyone that's involved in this endeavor will agree that, without smart design, higher rankings aren't likely to be seen. What should be avoided to ensure that SEO efforts prove worthwhile? With the following information in mind, hopefully you'll be able to improve your own platform so that it sees greater visibility on Google, Bing and other such sites.
One of the most common web design missteps, as they pertain to SEO, is the deletion of internal pages. Perhaps you're looking to tighten up your site so that there's less navigation required; this doesn't mean that the pages in question should be outright removed. If they are, redirects should be established so that users aren't led to 404 error pages. These error pages can lead to negative SEO, which companies like fishbat will tell you as well.
A lack of responsiveness should be avoided during the web development process, too. When you perform a search on Google, you will be met with various results, but they tend to share one thing in common: mobile-friendliness. In other words, they display well on various devices, smartphones and tablets included. Seeing as how search engines place more focus on sites that perform well on different devices, this mindset is worth having.
A lack, or absence, of website testing can harm SEO efforts as well. If you're planning on making changes to your site, cosmetically, functionally, or what have you, it's important to know how it's going to run afterward. Proper testing will allow you to make note of any performance issues that may be experienced on the user's end. Without this essential step being taken, your site's SEO can take a severe hit.
For business owners that are looking to design websites, understand that some measures are more effective than others. The ones discussed earlier are not exactly ideal, which should go without saying, so make it a point to avoid them. By doing so, you will be able to create a site that performs at a high level. Furthermore, you will have it ranking better, which will allow it to be seen by more people that may be interested to learn more.
One of the most common web design missteps, as they pertain to SEO, is the deletion of internal pages. Perhaps you're looking to tighten up your site so that there's less navigation required; this doesn't mean that the pages in question should be outright removed. If they are, redirects should be established so that users aren't led to 404 error pages. These error pages can lead to negative SEO, which companies like fishbat will tell you as well.
A lack of responsiveness should be avoided during the web development process, too. When you perform a search on Google, you will be met with various results, but they tend to share one thing in common: mobile-friendliness. In other words, they display well on various devices, smartphones and tablets included. Seeing as how search engines place more focus on sites that perform well on different devices, this mindset is worth having.
A lack, or absence, of website testing can harm SEO efforts as well. If you're planning on making changes to your site, cosmetically, functionally, or what have you, it's important to know how it's going to run afterward. Proper testing will allow you to make note of any performance issues that may be experienced on the user's end. Without this essential step being taken, your site's SEO can take a severe hit.
For business owners that are looking to design websites, understand that some measures are more effective than others. The ones discussed earlier are not exactly ideal, which should go without saying, so make it a point to avoid them. By doing so, you will be able to create a site that performs at a high level. Furthermore, you will have it ranking better, which will allow it to be seen by more people that may be interested to learn more.
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