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Country Club Strategic Planning Guide

By Martha Johnson


Country clubs provide members with a convenient place to relax while having fun with friends, fellow members and family. Over time, there is need to reinvigorate your operations through country club strategic planning. Though all plans take the same route, there are unique elements that should be considered to make your plans a success.

Have a reality check to determine your present situation. This is a thorough self-assessment that should bring together management and all stakeholders who depend on the organization for action. The aim of this assessment is to determine your fidelity to the mission set, your membership, availability of resources and how you compare to other clubs around. This exercise should be done with utmost honesty so that your plan is based on a realistic foundation.

Enhance participation of all people who are involved in your organization. While there are owners, you have partners in the form of guests, suppliers, neighbors and workers or management, among others. Collect their views and use them to make a decision. This participatory process makes it easier to implement the changes that will be suggested because everyone in the organization participated in formulation.

What is your vision as an organization? This is the guiding light whenever you are making decisions. You must endeavor to improve on your performance and also grow your image. Endeavor to make your place the most competitive option a member can have. Pay attention to the ground on which you site, the place of partners in your business and regulatory requirements that you have to fulfill. Your past is as important as the future and can therefore not be ignored.

How much resource do you need and where will they come from. All clubs would desire to have the best environment in an instance. However, this is not always possible. You are constrained to work within your limits. The plans made must be funded appropriately. The funds could come from members or activities that will be organized at your premises. Do not make plans that are impossible to implement because you lack the funds.

There are surrounding situations that will have an impact on the success of your plans. The environment around where you draw your membership is changing. New people with different expectations are settling in. Government and regulatory expectations are also changing. Find the best way to accommodate them. You must also expect changes in future that will have an impact on your operations. This is informed by the fact that you do not live in an island.

Implementation of the plans made will be more taxing than developing them. People are always resistant to change. It therefore requires a lot of resources to make these changes. People also take time to accept and feel comfortable about the changes. Be prepared for this resistance but it should not be a reason to return to the old way of doing things.

The plan must consider the unique elements in your organization. Set out to serve these unique needs and make the membership offer the most competitive in the region. The participation of every party is crucial in the success of any plans that you make. The plan must be time bound and adequately funded. There should be room for adjustments since the ground is always different from what you envisaged.




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