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Corporate Event Planning Is Best Left To The Professionals

By Douglas Wilson


Big companies often host large events, often formal ones but sometimes functions that are less formal. One only has to peruse the society pages to realize just how many big events are hosted every year. These events are expensive and they are not organized just for fun. They always have a purpose and the hosts hope to achieve very specific goals. This is why corporate event planning is best left in the hands of professionals.

The purpose of events hosted by corporations differs. They sometimes use events to celebrate major achievements, to perform public relations, to introduce a new line of products, to raise funds for charity or to reward employees for their hard work. In all these cases, however, companies want to be sure that their events will stand out from the rest and that it will contribute towards their standing in the community.

There are those that advertise their services as function organizers but that is under the impression that little more than arranging a venue and catering is involved in the process. These organizers will never last in this demanding field. Top organizers are excellent managers and leaders. They communicate well on all levels, are able to coordinate teams and they are highly skilled in creating detailed project plans.

Even the very best function organizers can only meet the expectations of their client if they are fully informed about those expectations. They need to know what the purpose of the functions is, what the budget is, what the guest list will look like and whether the client has any specific preferences on some issues such as the venue or theme. In addition, someone within the client organization must be appointed to liaise with the organizer.

Most top function organizers will never propose a cut and dried plan to their clients. They always offer their clients several options on important matters such as the catering, entertainment and the venue. Their job is to point out the pros and cons of each option and to allow the client to make the final decision. This requires a lot of homework by the organizer and his team.

Once final decisions on all the major issues are made the organizer can get down to details. There are contracts to be made, detailed action plans to be drawn up, project plan to be developed and a lot of discussions to conclude. It is the job of the organizer to coordinate all the efforts and to identify and deal with potential problems in good time. Regular feedback is given to the client.

Professional function organizers charge very steep fees and some companies think that they will save money by having all the arrangements done in house. This can be a very big mistake. Even a small oversight can ruin an important function and people that are not experts in this field never has any idea on how many details there are that needs to be attended to and constantly monitored.

Hosts should not be concerned with the smooth running of their events. They should pay attention to their guests, knowing that there is a professional that will supervise the smooth running of the program. Professional organizers make sure that guests never even become aware of small problems.




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