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Principles Of Implementing A Product Management Framework Successfully

By Angela Snyder


It takes very strategic and smart moves to transform an idea into a product or brand. These strategic moves should be captured in an expertly written product management framework. Its aim is to outline the activities and actions that will help you actualize the idea by turning it into a viable business. What are the principles that anchor successful frameworks?

Develop very specific and clear objectives. They must be realistic and relevant to the merchandise you are dealing with. The objectives will guide all actions and activities that take place at this production environment. These objectives need to be communicated articulately to all persons involved in the process so that you can create synergy.

Work on a system of delivery as opposed to individual components. Silo-d thinking separates departments and workers as though they are not working towards the same goal. It results in delays and inefficiencies that affect the quality of your product. For instance, an accountant should know that he has a role to play though he is not directly involved in production. The idea is for everyone to work towards supporting the system.

All actions, resources and activities must be aligned to the objectives of the company. This requires the development of common incentives and shared goals. Any activity that does not advance the goals and objectives of your business should be eliminated. Align all metrics and measures towards the attainment of the said objectives. This eliminates redundancy and appendixes that consume resources without contributing to the overall objectives.

The executive and management must show leadership. This calls for understanding of processes and how ideas are turned into products. Such understanding ensures that the decisions made are in line with the reality of production. They will allocate resources and deal with human resource in a realistic manner. These executives and managers understand what the employee at the lowest cadre does. Supporting his or her activities and allocating resources will therefore come naturally.

Take care of the culture of inertia that may stop your growth. Companies must be encouraged to develop traditions. However, these traditions cannot act as impediments to growth. You need to adapt new ideas that are transformative. These new ideas will not negate your original principles. Rather, they enhance activities that make it easier to achieve set objectives. Redundant culture will cause you to lose to your competitors.

Have the right people to work for you. You need skills that will support your production idea. The first hiring process looks at qualification. After the probation period, you realize that some people have not adapted to the culture or have failed to borrow the vision you had. It is time to get rid of them and hire the right ones who will support you to the desired end.

Be diligent when implementing the program. This includes sticking to deadlines and actions you have established in the framework. Provide the resources necessary and ensure that skilled persons are available to support your processes. Have a monitoring and evaluation mechanism that tells you whether you are moving in the right direction or not. Be ready to handle emergencies and detours while still ensuring that you are moving towards your goal.

The principles must be adhered to with flexible actions and activities during implementation. A leeway must be provided for adjustments to accommodate emerging realities. Engage seasoned professionals at strategic points to provide guidance. Use lessons from other people to make your processes better.




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