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Online Marketing Companies: What Is Social Proof?

By Rob Sutter

For those that don't know, social proof is a term used to describe the value that a particular platform has in the eyes of the general audience. Of course, social proof takes time to develop, especially if a business is relatively new. Any online marketing company will agree, but there is so much to learn about this term that it might seem overwhelming. For the sake of education, as far as this topic is concerned, here is some information to get you started.

You may wonder why social proof is so important, which can veer off into a number of other topics. One of the reasons for this increased focus on social proof has to do with online reviews. Prior to buying a TV, computer, or household appliance, chances are that you will read up on the product to see how recommended it is. When your products have numerous five-star ratings, your social proof grows. By proxy, the likelihood of creating sales online increase.

What about the specific platforms that are used for building social proof? A few decades ago, products were showcased mostly through radio and TV commercials. While these are still used today, there are many other outlets that businesses can take advantage of. Social media, as a whole, is living proof of this. You have to be mindful of the platforms that are used for showcasing brands and products alike. By doing so, the development of social proof won't be a concern of yours.

Did you know that the type of website that you have can influence social proof? Online marketing companies know that web design matters, but only when the right practices are carried out. For example, if your site is unresponsive or doesn't translate well to different devices, chances are that it will turn people away. This can reduce social proof, as supported by reputable authorities the likes of

The importance of social proof cannot go overlooked, as you can see from the information discussed earlier. The more proof that you build over the course of time, the more business that you're likely to see by proxy. It's amazing to see the amount of weight that people place on social media, particularly in regard to their eventual purchases. Continue to build your social proof, as it will go a long way for your brand in the future.

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